Our purpose is to create and implement advertising and marketing programs founded on digital performance marketing principles, rapidly delivering results for our clients. And digital performance doesn’t just mean digital marketing. Simply, it signifies that all communication programs we craft and implement are developed, managed, and optimized with analytical rigor irrespective of channels and mediums, digital or traditional.

We are a fusion of young and innovative communications professionals led by a seasoned and award-winning marketing and advertising authority. We join in nimble client partnerships and apply constituent & customer decision journey maps, balancing technology with technique and employing data analytics for continuous campaign optimization in real-time.

We serve clients across industries, from a regional restaurant chain to a global chemical manufacturer,  and aggressively pursue issue advocacy engagements.

President and Founder

George is President and Founder of Fifth Influence. His experience in advertising and marketing is substantial. For two decades, he counseled CPG companies, retailers, restaurant chains, healthcare concerns, technology enterprises, not-for-profit organizations and issue/political campaigns. An early adopter of social media technology, he remains engrossed in digital and emerging media and its ongoing impact on advertising and marketing, publishing and speaking frequently on the subject.

George teaches digital & social media analytics at the University of Pittsburgh's Katz Graduate School of Business and guest lectures at CMU, Duquesne and Point Park universities. Speaking engagements include Ad:tech, Digital Summit, HIRI, iMedia, Magnet and the AAF.

George's prominent brand experience includes: 84 Lumber, Aquafresh, Atlantic Natural Foods, Beazer Homes, Benjamin Moore, Bob Evans, Bruster's Ice Cream, CARE, Cheddars, Chromalox, Cub Cadet, Del Monte, DeVry University, Eaton, Field & Stream, Frosty Paws, Golf Pride, GSK, Home Depot Rental, Huffy, James Hardie, Mattel, MidNite, MSA Safety, Musselman's, Mylan, My M&M's, Nestle Drumstick, Olympic Paints & Stains, Ore Ida, Owens Corning, PNC, Premier Nutrition, Stouffer's, Skinny Cow, TUMS, Vivarin, Westinghouse, Wrigley's, YellaWood and Zippo.

George resides in Pittsburgh, PA with his wife, Kathy, and is a recent empty-nester. Kathy is a first-grade teacher for the Pittsburgh Public Schools. His daughter, Kelsey, attends Syracuse University, balancing a mechanical engineering major with her commitment as a Division I athlete in cross country and indoor & outdoor track. His son, Cameron, is in the middle of a gap year enjoying outdoor recreational pursuits.

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