You are competing in the time of “communication Darwinism” where eyeballs need to be won via six-second ads thumbed-through in a newsfeed on a 5-inch screen. You're changing the way you talk with consumers and constituents, but the media evolution is happening rapidly and changing constantly. You need a partner who knows how to exercise and command social and digital media to deliver results. This is why I started Fifth Influence.
Other than the legislative, executive & judicial branches of our government, the journalistic media, newspapers, magazines and television, are known collectively as the Fourth Estate. They inform and empower our citizens, enhance democratic value, and are a major part of the advertising industry. The rise of social media changed both the political and advertising environment. Social media is the now the Fifth Estate and unarguably more powerful than our mainstream media.
My agency is expert in utilizing social and digital media to influence behavior, whether to encourage a prospective customer to purchase a product or service or to motivate a citizen to support a cause or candidate. We are an authority on how to leverage the Fifth Estate to create influence. We are Fifth Influence.
Fifth Influence is central to the success of my campaign. They established the visual brand and developed all the key messaging including "Listening is where the law begins.” The agency designed & built the website, produces all the content and social media marketing, and handles the paid digital media. I’m running for judge on the fact that I am a true helper in our Allegheny County community. Fifth Influence is a genuine collaborator with me and my political campaign team, providing guidance and support that is immeasurable particularly in digital communications.
The team at Fifth Influence are creative, dependable, innovative, kind, and dare I say...selfless? Those adjectives are not all that common to hear associated with a marketing agency. All of us at the Women and Girls Foundation are grateful to the their team for the countless hours of service they provided to help advance our work to achieve equality for women and girls in our region. The deliberate approach they brought to our Family Care Campaign and end of year fundraising efforts, demonstrated their team took the time to understand our mission & vision, goals, and core values. We highly recommend Fifth Influence to any organization looking to work with caring creative minds and who will give their all to every client - big and small.
Sustainable Pittsburgh worked with Fifth Influence to launch a campaign in late 2019 featuring CEOs for Sustainability calling on their peers to adopt a sustainable business strategy. Despite a challenging timeline, Fifth Influence stepped up to the plate. They were flexible, responsive, and critical to helping us get the project off the ground.
We are experiencing an unprecedented time in our history. Rightfully, our communities and our nation as whole are taking extraordinary measures to combat the spread and impact of the corona virus pandemic. I sincerely hope that all of you are well and managing through the beginning of this crisis as best as possible both personally and professionally.Read More
Mark Zuckerberg, Founder & CEO of Facebook (FB), announced yesterday that all users globally now have the ability to clear their internet tracks.This is a BIG CHANGE and may significantly impact proven and effective remarketing efforts using the platform.Read More
The fast changing and disparate policies on issue advocacy and political advertising across social platforms can be maddening. To help our clients, we produce cheat sheets on a regular basis to stay abreast of what is and what is not possible on specific social media networks.Read More