At Fifth Influence, we understand, embrace and celebrate this truth. We create and implement advertising and marketing programs founded on digital performance marketing principles.
Our campaigns rapidly influence constituents and customers on vital issues impacting our clients’ goals. We are your escorts to a digital world of customer marketing that delivers on your critical goals faster and more efficiently than you are practicing today.
Four chief tenets guide how we operate:
Join in nimble client partnerships
Apply constituent decision journey maps
Balance technology with technique
Employ data analytics for continuous campaign optimization in real-time
Advanced segmentation methodologies. Behavioral, data-driven campaigns. Influencer, collaborative and remarketing techniques. Bespoke digital strategies for issue advocacy, political campaigning and customer marketing.
Development and active hands-on operation of integrated digital campaigns across search, social media and display. Clear and detailed KPIs. Regular communication with you on performance.
Paid advertising, organic publishing and website development. Our content creation champions your agenda and moves the needle. Content is the cornerstone of every successful campaign today.
Advice, data, forecasts, news, opinions and outlooks on the digital world of issue advocacy, political campaigning and customer marketing from the clear-sighted and no-nonsense Fifth Influence team.
Fifth Influence digital account managers, Catlin Clarke and Kelsey Connolly, talk about five behaviors necessary for success in their role.
Washington D.C., Nevada and Colorado received the highest political advertising impressions on Facebook per capita according to NYU’s analysis of 1.44 billion impressions generated by 267,000 political ads. Fifth Influence reviews, examines why, and speculates about what we may see in the future.
President Trump and Congressman O’Rourke are the two biggest Facebook political ad spenders according to a recent New York University study that analyzed the platform's new US political ad archive. Fifth Influence examines these findings and provides a few important takeaways for issue advocacy and political campaign media strategists.