Fifth Influence Founder & President, George Potts, interviewed on John Craig Media's "30 Seconds With" series.
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We review Facebook's announcement that users can now clear their internet tracks as well as explore the potential negative impact this will have on marketers, particularly regarding remarketing strategies and tactics.
A one-page cheat sheet on Twitter and Google's issue advocacy and political advertising policies.
Fifth Influence digital account managers, Catlin Clarke and Kelsey Connolly, talk about five behaviors necessary for success in their role.
Washington D.C., Nevada and Colorado received the highest political advertising impressions on Facebook per capita according to NYU’s analysis of 1.44 billion impressions generated by 267,000 political ads. Fifth Influence reviews, examines why, and speculates about what we may see in the future.
President Trump and Congressman O’Rourke are the two biggest Facebook political ad spenders according to a recent New York University study that analyzed the platform's new US political ad archive. Fifth Influence examines these findings and provides a few important takeaways for issue advocacy and political campaign media strategists.